{"id":15184,"date":"2026-03-12T10:17:26","date_gmt":"2026-03-12T10:17:26","guid":{"rendered":"https:\/\/www.jadek-pensa.si\/avtorsko-pravo-med-algoritmom-in-ustvarjalnostjo-nove-meje-avtorskega-prava-v-dobi-generativne-umetne-inteligence\/"},"modified":"2026-03-12T17:10:23","modified_gmt":"2026-03-12T17:10:23","slug":"avtorsko-pravo-med-algoritmom-in-ustvarjalnostjo-nove-meje-avtorskega-prava-v-dobi-generativne-umetne-inteligence","status":"publish","type":"post","link":"http:\/\/jadek-pensa.si\/en\/avtorsko-pravo-med-algoritmom-in-ustvarjalnostjo-nove-meje-avtorskega-prava-v-dobi-generativne-umetne-inteligence\/","title":{"rendered":"Copyright Law in the Age of Generative Artificial Intelligence\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">In recent years, generative artificial intelligence has raised new legal questions at the intersection of technological development and copyright law. Systems capable of generating text, images,\u00a0music\u00a0or software code rely on vast training datasets and complex machine-learning models. At the same time, these systems raise fundamental questions about how traditional copyright concepts apply in a digital environment in which content is often generated by algorithms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the forefront is the question of whether, and to what extent, generative artificial intelligence interferes with the rights of copyright holders and what role human creative contribution plays in content produced with the\u00a0assistance\u00a0of such technologies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Fundamental concepts of copyright law in the context of AI<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Traditionally, copyright law protects a\u00a0<\/span><b><span data-contrast=\"auto\">copyright work as an original expression reflecting the author\u2019s own intellectual creation<\/span><\/b><span data-contrast=\"auto\">. The key criterion is therefore human creative contribution. In the context of content created with the\u00a0assistance\u00a0of artificial intelligence, the question arises whether human creative influence still predominates in\u00a0the final result\u00a0or whether the decisive aesthetic and creative choices are made by the system.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among the core rights of copyright holders are the\u00a0<\/span><b><span data-contrast=\"auto\">right of reproduction<\/span><\/b><span data-contrast=\"auto\">\u00a0and the\u00a0<\/span><b><span data-contrast=\"auto\">right of making a work available to the public<\/span><\/b><span data-contrast=\"auto\">, both of which are particularly significant in the digital environment. Generative models typically rely on large volumes of data for their operation, which may include copyright-protected works.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this context, the concept of\u00a0<\/span><b><span data-contrast=\"auto\">text and data mining (TDM)<\/span><\/b><span data-contrast=\"auto\">\u00a0is also important. TDM enables the automated analysis of large volumes of text and data. Under European law, reproductions for the purpose of TDM are\u00a0permitted\u00a0in certain circumstances, provided that lawful access to the content exists and that the rights holder has not expressly reserved their rights (the so-called opt-out mechanism).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">From training data to generated output<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In generative AI systems, legal issues arise at several stages. First, at the stage of\u00a0<\/span><b><span data-contrast=\"auto\">collecting and using training data<\/span><\/b><span data-contrast=\"auto\">, where the key question is whether protected works were lawfully used to train the model. Secondly, at the level of the\u00a0<\/span><b><span data-contrast=\"auto\">model itself<\/span><\/b><span data-contrast=\"auto\">, where the question arises whether storing statistical patterns could amount to reproduction of a protected work if its expression can be reproduced or retrieved.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A further aspect concerns the\u00a0<\/span><b><span data-contrast=\"auto\">user prompt<\/span><\/b><span data-contrast=\"auto\">, by which a user\u00a0initiates\u00a0the generation of content. Legal questions arise as to whom the relevant conduct should be attributed\u2014whether to the user or the system provider\u2014and whether a particular prompt may target the retrieval of protected expression.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, the\u00a0<\/span><b><span data-contrast=\"auto\">generated output<\/span><\/b><span data-contrast=\"auto\">\u00a0is also relevant. If a system produces a result that\u00a0contains\u00a0a recognizable part of a protected work, such output may legally qualify as reproduction or even as communication to the public where the content is publicly accessible.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Emerging case law<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The development of technology is already being accompanied by the first significant court proceedings. Among them are disputes concerning the use of copyrighted works in training generative AI models.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In Europe, particular attention has been drawn to the\u00a0<\/span><b><span data-contrast=\"auto\">GEMA v OpenAI<\/span><\/b><span data-contrast=\"auto\">\u00a0dispute, in which the German collective management organization alleged that lyrics from its repertoire had been used to train language models and that a chatbot subsequently returned recognizable parts of those lyrics in response to user prompts. Among other issues, the court examined whether so-called\u00a0<\/span><b><span data-contrast=\"auto\">memorisation<\/span><\/b><span data-contrast=\"auto\">\u2014the retention of text in a model in a manner that allows it to be reproduced\u2014could constitute reproduction within the meaning of copyright law.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Case law relating to\u00a0<\/span><b><span data-contrast=\"auto\">authorship in AI-generated works<\/span><\/b><span data-contrast=\"auto\">\u00a0is also evolving. In a dispute concerning graphic logos created with the\u00a0assistance\u00a0of generative artificial intelligence, the court emphasized that general prompts to the system or the mere\u00a0selection\u00a0between multiple generated outputs will usually not suffice for copyright protection. For copyright protection to arise, the human creative influence must be clear and predominant in\u00a0the final result.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Important proceedings are also ongoing in the\u00a0<\/span><b><span data-contrast=\"auto\">United Kingdom and the United States<\/span><\/b><span data-contrast=\"auto\">, such as the dispute\u00a0<\/span><b><span data-contrast=\"auto\">Getty Images v Stability AI<\/span><\/b><span data-contrast=\"auto\">, which concerns the use of millions of photographs to train generative image models. In such cases, courts\u00a0frequently\u00a0begin by examining the technical functioning of the models, as understanding the distinction between the training phase and the generation phase is crucial for legal assessment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Does the existing legal framework suffice?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A key question for the future of copyright law is whether the existing legal framework\u2014particularly the European regime based on the\u00a0<\/span><b><span data-contrast=\"auto\">InfoSoc\u00a0Directive<\/span><\/b><span data-contrast=\"auto\">\u00a0and the\u00a0<\/span><b><span data-contrast=\"auto\">DSM Directive<\/span><\/b><span data-contrast=\"auto\">\u2014remains\u00a0sufficient to regulate relationships in the age of generative artificial intelligence.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On the one hand, the core concepts of copyright law still appear applicable: the right of reproduction, the right of communication to the public and the concept of the author\u2019s own intellectual creation continue to form the basis of legal analysis. On the other hand, generative AI raises new questions that legislation has not yet explicitly addressed, particularly\u00a0regarding\u00a0model training, liability for generated outputs and the boundary between human and algorithmic creativity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For this reason, discussions increasingly arise as to whether certain aspects of artificial intelligence may require a\u00a0<\/span><b><span data-contrast=\"auto\">new sui generis legal regime<\/span><\/b><span data-contrast=\"auto\">\u00a0that would specifically regulate the relationship between AI systems,\u00a0data\u00a0and copyright protection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">AIxPravo: discussing the future of law and technology<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">These issues were also presented by partner\u00a0<\/span><b><span data-contrast=\"auto\">Eva\u00a0Gosti\u0161a<\/span><\/b><span data-contrast=\"auto\">\u00a0and attorney\u00a0<\/span><b><span data-contrast=\"auto\">Nejc\u00a0Setnikar<\/span><\/b><span data-contrast=\"auto\">\u00a0at the\u00a0<\/span><b><span data-contrast=\"auto\">AIxPravo\u00a0conference<\/span><\/b><span data-contrast=\"auto\">, where our firm\u00a0participated\u00a0both as speakers and as the authors of the challenge prepared for students\u00a0participating\u00a0in the legal hackathon. The discussion at the event highlighted how rapidly the field of AI law is developing and how important it is to connect legal\u00a0expertise\u00a0with technological understanding.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For our firm, it was also interesting to\u00a0observe\u00a0that we are currently\u00a0<\/span><b><span data-contrast=\"auto\">the only law firm in Slovenia<\/span><\/b><span data-contrast=\"auto\"> that have established a dedicated role of <\/span><b><span data-contrast=\"auto\">Head of Legal Technologies and Innovation<\/span><\/b><span data-contrast=\"auto\">. This role is held by\u00a0<\/span><b><span data-contrast=\"auto\">Alja\u017e Jadek<\/span><\/b><span data-contrast=\"auto\">, an experienced attorney who has followed technological developments for decades and leads the development of legal technologies within our firm.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How generative artificial intelligence is reshaping the understanding of authorship,\u00a0reproduction\u00a0and liability in modern copyright law&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[47,93,91,83],"class_list":["post-15184","post","type-post","status-publish","format-standard","hentry","category-expert-articles","tag-intellectual-property","tag-personal-data-protection","tag-prevention-and-resolution-of-disputes","tag-information-technology-media-and-electronic-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copyright Law in the Age of Generative Artificial Intelligence\u00a0 - Jadek &amp; 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